Shetland MSP Beatrice Wishart today sought an update on the re-opening of the Scottish Government’s DigitalBoost fund. The DigitalBoost Development Grant was designed to help businesses enhance their digital reach. It was suspended last week shortly after opening due to the volume of applications.
At a meeting of the Culture, Tourism, Europe and External Affairs Committee, Ms Wishart said the local businesses want to access funding to help with marketing for when it is safe to welcome visitors back to the islands. She asked for an indication of whether the fund will be re-opening.
The Cabinet Secretary for Rural Economy and Tourism committed to follow-up to Committee members with more information.
Commenting, Ms Wishart said:
“That the DigitalBoost fund was so quickly oversubscribed last week shows the desire from small businesses to increase their presence online. We need clarity on the future of the fund for those waiting to hear back on their applications and for those who haven’t been able to apply at this time.
“Digital capability is an investment that has the potential boost business reach. That’s important to help island businesses respond to the challenges of the pandemic and for future growth. We have fantastic small businesses in Shetland. There are opportunities to develop online sales as well as promotion to a wider range of potential customers, but it takes funding and support.”